Bell Equipment has unveiled Bell Equipment Trusted Alternative (BETA) Parts in a bid to provide a competitive alternative to its customers for mature Bell machines or when faced with budget constraints
The new initiative has been introduced after the company recognised a need in the market for a middle-range parts offering. “BETA Parts has been designed to bridge the gap between new Bell Parts, being our premium quality parts designed to OEM specifications and used in production, and Bell ReMan, which are major components that have been remanufactured to meet OEM specification,” commented Aldo Mayer, Bell Equipment director of aftermarket and logistics. “New Bell Parts and Bell ReMan carry a one-year/unlimited hours’ warranty while BETA Parts has a six-month/1000-hour warranty.”
He added that Bell Used Parts are also available but do not carry a warranty.
BETA Parts has already been trialled as part of a pilot with starter motors and alternators with a sample group of customers. Following positive feedback from this test – with clients appreciating the chance to buy cheaper parts – BETA Parts has now officially been launched. It will soon be expanded to other parts and rolled out across South Africa, Zambia and Zimbabwe, followed by the rest of the global dealer network.
Aldo added, “It’s all about giving our customers choices and being able to fully support their needs throughout their Bell ownership experience. BETA Parts is the next best alternative to our premium new Bell Parts, our ‘alpha’ or leading parts brand, and we’re confident that our customers will benefit from being able to buy more cost-effective parts from Bell, especially since they are approved by Bell and carry less risk than other cheaper parts due to their Bell warranty cover. Choosing BETA Parts simplifies the purchasing process, offering a one-stop-shop experience that eliminates the need for customers to search and compare prices from multiple suppliers in their quest for savings."