The company will showcase parts, service support, Potain CONNECT and Grove CONNECT, rental/used cranes/EnCORE remanufacturing, training support, new products, and lift solutions. (Image source: Manitowoc)

A significant portion of Manitowoc’s 3,300 m² booth at bauma 2025 will spotlight its extensive aftermarket services, reinforcing the vital role this growing segment plays in supporting crane owners

With dedicated spaces for its Potain and Grove brands, the exhibit will highlight how these services enhance efficiency, productivity, and equipment longevity.

Comprehensive support for Potain customers

Six interactive stations will showcase Potain’s customer support offerings, featuring genuine spare parts such as lighting and cameras mounted on cranes in the outdoor display area. These demonstrate the value of OEM-approved components, including extended service life, warranty coverage, and cost savings. Visitors can witness live demonstrations of Potain’s BCS camera, the newly introduced ProTECHtor technician safety device, and an upgraded hydraulic tool for mast pin insertion and removal.

At the Potain CONNECT display, attendees can explore how the new Assist smartphone app streamlines data retrieval and remote troubleshooting without requiring WiFi or advanced connectivity. A vintage service vehicle will add a nostalgic touch, celebrating Potain’s longstanding commitment to customer support. Manitowoc will also highlight online technical resources like the Kolus video assistant, which provides remote fault resolution without needing an on-site technician.

The Potain Academy display will demonstrate how crane operators and technicians can enhance their skills through in-person training or the e-Academy digital platform. Additional sections will focus on rental services, offering crane leasing options, and used cranes, where buyers can browse available inventory online. Manitowoc’s EnCORE programme will be showcased as a cost-effective refurbishment solution, extending crane lifespans while ensuring peak performance. For customers needing specialised modifications, the Lift Solutions station will provide insights into tailored crane adjustments for specific project needs.

Extensive offerings for mobile crane owners

Grove mobile crane owners will find a dedicated outdoor exhibit on maintenance services, along with details on the Grove EnCORE programme and its latest success stories. Visitors can also explore the Grove Remanufacturing programme, which offers expertly reconditioned components to enhance cost-effectiveness and equipment reliability.

Live demonstrations of Grove CONNECT will illustrate how telematics technology quickly identifies and resolves faults, ensuring minimal downtime. Additionally, the CRANEbee lift-planning tool at the CRANIMAX area will showcase how 3D modeling optimises crane selection for specific projects, leading to significant cost and efficiency savings. Manitowoc’s training experts will also be available to discuss the company’s global training facilities, which provide industry-leading instruction.

“For Manitowoc, the sale of a crane is the beginning of our relationship with a customer,” said Dirk Wolfsteller, vice-president Aftermarket Services, Manitowoc. “Our cranes are already some of the best in the world, but with our genuine spare parts, innovative smart technologies, and more, we can ensure higher uptime and better productivity. And, when customers are ready to sell or refurbish the crane at the end of its working life, we have the EnCORE and Used Crane services to ensure the best return on investment.”

Wirtgen Group at bauma 2025: 100 exhibits, 45 innovations, nine Live Shows, eight Smart Systems on 13,000m² with John Deere. (Image source: Wirtgen Group)

Under the theme ‘Smarter. Safer. More Sustainable,’ the Wirtgen Group, alongside John Deere, is set to showcase an impressive array of cutting-edge solutions at bauma 2025

The joint presence will focus on enhancing efficiency and profitability through advanced construction equipment, innovative technology, and optimised application processes.

Spanning a 13,000 m² booth, the exhibition will feature eight production systems designed for road construction, earthmoving, and materials processing. Visitors can explore nearly 100 machines firsthand and experience, for the first time, nine live demonstrations. The Wirtgen Group has also been shortlisted for the bauma Innovation Award in two categories.

The company will present a range of innovative concrete solutions aimed at tackling key industry challenges, including skilled labor shortages, stringent quality requirements, project documentation, and efficiency improvements.

A Future-ready vision for road construction, earthmoving, and materials processing

As demand for smart, safe, and sustainable solutions grows, the Wirtgen Group is set to introduce state-of-the-art machinery, digital tools, and technologies to optimise construction projects—from planning to documentation and performance analysis.

Technology Zone to feature four world premieres

The Technology Zone will spotlight digital innovations, including the John Deere Operations Center for Construction, a centralised platform for jobsite management. Visitors will also get an exclusive look at the new Wirtgen Group Performance Tracker (WPT) Paving, WPT Compacting, WPT Recycling, and WPT Crushing. These solutions provide real-time performance insights, ensuring enhanced machine utilisation and productivity.

Highlighting smart production systems and award-nominated innovations

The Smart Production System approach integrates the best procedures, digital systems, and machine combinations for optimal efficiency. Attendees can explore cutting-edge machine-trains for applications such as asphalt paving at reduced temperatures, soil stabilisation, and materials processing.

A key highlight is the ‘Production System for a Construction Site with Zero Local Emissions,’ nominated for the bauma Innovation Award in the Climate Protection category. This system, featuring battery-powered milling machines, pavers, and rollers, allows road construction projects to be completed with zero operational emissions.

Another standout innovation is ‘Smart Automation in Roadbuilding,’ a finalist for the bauma Innovation Award in the Digitalization category. This technology automates asphalt removal and paving, ensuring precise results with higher efficiency and reduced resource consumption.

World premieres across all product brands

The Wirtgen Group’s theme ‘Smarter. Safer. More Sustainable.’ will be reflected across numerous world premieres and product innovations. Key highlights include:

• Wirtgen: Debut of the W 250 XF, the brand’s most powerful large milling machine, and a new generation of wheeled cold recyclers and soil stabilizers.

• Vögele: Expansion of the Dash 5 series, featuring the new SUPER 1803-5 X-Tier wheeled paver and the MT 3000-5 material feeder.

• Hamm: Introduction of the HD 10 – HD 12 G-Tier and HD 90 – HD 110 P-Tier tandem rollers, alongside automated compaction solutions like the HC 130i C VA compactor.

• Kleemann: First-ever PRO line screening plant for natural stone processing.

• Benninghoven: Presentation of the MULTI JET burner, capable of running on 100% green hydrogen for sustainable asphalt production.

• John Deere: A lineup of construction equipment, including Compact Track Loaders, Motor Graders, Wheel Loaders, and Dozers.

Live shows: First-of-their-kind demonstrations

For the first time at bauma, the Wirtgen Group will host live demonstrations featuring its latest machines and innovations. Held at booth FS.1011, these engaging sessions will be narrated by industry experts from Wirtgen Group and John Deere, offering deep insights into digitalisation, automation, and process reliability.

With its forward-thinking approach and strong commitment to sustainable innovation, the Wirtgen Group is set to make a major impact at bauma 2025.

Volvo Penta is shifting toward a service-centric model. (Image source: Volvo Penta)

In response to evolving customer needs and the growing complexity of industrial equipment, Volvo Penta has refined its dealer network, prioritising highly specialised and stronger partners

“Our customers don’t just need an engine supplier – they need a long-term service partner who understands the challenges of their industry,” commented Björn Säljö, Volvo Penta Industrial head of global service market. “By refining our dealer network, we’re ensuring that every partner has the technical expertise, financial strength, and investment capacity to provide world-class service and adapt to the future of power solutions.”

This strategy enhances specialisation within Volvo Penta’s dealer network, aligning expertise across OEMs and retail channels. The goal is to ensure seamless support across the service ecosystem, covering traditional diesel power, electrification, and data-driven solutions.

From products to full-service solutions

Volvo Penta is shifting toward a service-centric model. At bauma 2025, the company will showcase how service contracts are now integral to engine sales, featuring:

• Performance-based service agreements that enhance uptime and reduce operating costs.

• Subscription models enabling predictive maintenance and remote monitoring.

• Bundled solutions that create a holistic service ecosystem to maximise efficiency.

“Our customers increasingly prioritise operational efficiency and long-term value over one-time purchases,” remarked Volvo Penta Industrial service market manager for central Europe, Judith Karl. “Our service-and-performance first approach aims to integrate predictive analytics, connectivity, to enhance uptime, optimise costs, and ensure that businesses stay competitive.”

With deep expertise in ports, mining, and material handling, Volvo Penta applies its industrial experience to construction equipment, delivering high-reliability service standards to demanding sectors.

Future-ready services with connectivity

Volvo Penta’s service transformation is powered by connectivity, leveraging IoT, digital twins, and real-time fleet analytics. These technologies enable real-time engine monitoring, reducing downtime and optimising maintenance costs. By embedding data-driven insights into service contracts, Volvo Penta enhances operational value while supporting modular contracts for electrified equipment, off-highway productivity, and emission-reducing engine services.

Under its ‘Made to Move You’ philosophy, Volvo Penta is shaping the future of industrial services with dynamic partnerships that enhance efficiency, reliability, and long-term success.

The company invites customers, partners, and attendees at bauma 2025 to explore how its strengthened dealer network, connectivity, and next-generation service models are redefining the industry.

Make it in Africa to Build Africa. (Image source: Saint-Gobain Africa)

Saint-Gobain Africa has renewed its commitment to the continent through a new initiative dubbed, Make it in Africa to Build Africa (MABA)

“Make it in Africa to Build Africa is our drive and the lens through which we view everything we do," said CEO Othman Benjelloun-Touimi.

"It’s about partnering with all construction market stakeholders to build a sustainable Africa from within, where local solutions meet local needs, reinforcing our belief in the potential of African markets and communities."

The new Africa initiative is an extension of the main group’s purpose, Making the World a Better Home, and underscores a dedication to empowering the continent by prioritising local production, nurturing local talent and encouraging economic growth within the industry, according to Benjelloun-Touimi.

He noted that MABA is based on four main pillars, each linked to specific examples of how Saint-Gobain aims at bringing all partners and stakeholders along in building Africa.

Sustainability: 

In line with this commitment, Saint-Gobain Africa is introducing The FutuRE range; a new selection of sustainable construction solutions designed to enhance efficiency and minimise environmental impact, while maintaining the same cost. The range includes RhinoBoard 9 mm, RhinoBoard 12.5 mm, RhinoBoard FireStop (12.5 & 15 mm), Isover Cavitylite, and Weber WB11, each with a third-party verified Environmental Product Declaration (EPD) and a positive contribution to at least one strategic sustainability criteria such as a minimum of 10% reduction in CO2.

Local production: 

By investing in local manufacturing and expanding production lines, the company aims at reducing dependency on imports, creating jobs and driving economic growth. In line with this commitment, the opening of its new South African fibre cement plant in Q3 2025 marks a major milestone, creating more than 60 permanent jobs in its first phase.

People:

Saint-Gobain Africa runs initiatives like its graduate programme to nurture future African manufacturing leaders. The company also supports community development projects, provides contractors and applicators training and offers education opportunities throughout the continent.

Customers:

"Saint-Gobain Africa is committed to understanding its customers across the value chain and partnering with them to better meet their needs," said Benjelloun-Touimi. "The MABA commitment will enable us to offer meaningful innovations and locally produced materials that meet international standards, while also strengthening our support and technical knowledge to better serve our customers every step of the way."

Saint-Gobain Africa will collaborate with local businesses, governments, communities and all construction industry stakeholders who share the same commitment to driving innovation and development, he added.

"The future of Africa lies in the hands of its people," said Benjelloun-Touimi.

"More than a statement, MABA is our collective vision for Africa's future, setting new standards for sustainable growth and uniting all those dedicated to building Africa."

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