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Volkswagen re-enters Zimbabwean motor market

Volkswagen has plans to launch the sedan Passat later in 2015. (Image source: RudolfStricker/WikimediaCommons)

German car manufacturer Volkswagen has re-launched passenger cars and commercial vehicles in Zimbabwe, with an aim to become one of the top five motoring brands in the country within the next five years

The company has come up with a new distributor and market penetration strategy, according to a spokesperson.

CFAO Motors Zimbabwe managing director Marius Prinsloo said that the German car maker has entered into an agreement with African Automotive Trading, a subsidiary of CFAO to reorganise distributorship in Kenya, Zambia, Malawi and Zimbabwe.

“CFAO Motors Zimbabwe will open its new operational headquarters in Harare in March 2015 from where it will host new vehicle sales, genuine parts sales and a full service offering,” added Prinsloo.

Similar establishments have been set up in Tanzania and Uganda. Prinsloo added that his company hoped to increase the presence of its brand in Zimbabwe and achieve top status within the short to medium term.

“Our clear marketing and sales strategy will be the creation of greater awareness of Volkswagen and its models,” Prinsloo said.

A team of 28 people has been deployed for the Volkswagen operation based in a temporary facility formerly known as Golden Stairs in Mount Pleasant in Harare, Zimbabwe. The premises include a showroom, service workshop and a parts centre, adjacent to the bonded warehouse for the Volkswagen model range.

Additionally, a new facility for the Volkswagen brands will be constructed. The latest technology, with advanced communication systems would be used in Germany to offer service support.

Prinsloo said that models on sale include the Polo Hatch, Polo sedan, Tiguan, CC, Touareg, Caddy, Amarok, T5 Bus and Van and crafter. Prinsloo added that the Golf and Jetta will be available in Q2 2015 and the new Passat will also be introduced later in 2015.

Wallace Mawire

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