Radisson Hotel Group, an international hotel group operating in EMEA and APAC, has indicated it is looking to achieve a 50% expansion in West and central Africa to build on its successful strategy of growth in 2023
“West and Central Africa has become increasingly important markets for our development across the continent,” remarked Erwan Garnier, senior director, development, Africa at Radisson Hotel Group. “2023 was a strong year for our expansion in the region and allowed us to further strengthen our leading position in Nigeria as well as enter a new market, The Gambia with our core brand Radisson Blu. It further demonstrates our ability to consistently deliver in key focus market while focusing on materialising the signing. Indeed, four out five of the signings are already under active construction.”
The Radission Blu Beach Resort & Spa in Banjul spearheaded the company’s entry into The Gambia and notable developments in Nigeria included the signing of Radisson Collection Hotel & Conference Center, Abuja; Radisson Blu Hotel, Abuja CBD and Radisson RED Lagos VI.
Across 2023, the company celebrated eight new hotel signings in Africa to add more than 1,600 rooms to its portfolio on the continent (already boasting more than 5,000 rooms). As such, the group has maintained its expansion momentum and is on track to achieving its objective of reaching 150 hotels in Africa over the next five years.
“Nigeria, Ghana, Ivory Coast, Senegal, Cameroon, and the Democratic Republic of Congo (DRC) remain the six countries to develop this region with a clear strategy for city-wide growth in major African capitals, financial centres, and tourist destinations,” added Garnier. “In addition, we are focusing our efforts on large-scale expansion in eight proactive cities in West and central Africa. These destinations are Abuja, Lagos, Accra, Abidjan, Dakar, Yaoundé, Douala, and Kinshasa. Our development strategy for West and Central Africa focuses on business hotels, resorts, serviced apartments, and mixed-use projects.”
