Haulotte Group, a specialist in lifting equipment, has overhauled its corporate website and launched new sites for each of its 21 subsidiaries in a bid to provider a superior online experience for users
Enhanced functionality and responsiveness has been weaved into the modern design of the corporate website to ensure it is as user-friendly as possible, the company has stated. The new site enables fluid navigation and easy access to essential information, whether accessed on a desktop computer, a tablet or smartphone. It is also now available in both English and French.
And these features also extend to the 21 subsidiary websites to make sure they are well suited to serve local markets. According to Haulotte, each website is tailored to provide region-specific information and support including subsidiary information, contact and language; product and service information; and distributor networks.
In addition, the new ‘Find the Right Machine’ comparator component has been introduced, providing customers with the ability to identify the perfect machine for their specific needs through a questionnaire. After the client inputs the desired information, the comparator generates a top three list of machines that are best matched to the specified requirements and alongside a side-by-side detailed comparison of the three.
New websites to enhance Haulotte customer experience
The new website is optimised for use on desktop computer, tablet or smartphone. (Image source: Haulotte Group)
