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Maersk, Viaservice expand digital container financing in Kenya

Viaservice, Maersk partner to boost Kenya trade financing. (Image source: Maersk)

Viaservice-Ke, a subsidiary of Switzerland-based Viatrans SA, has partnered with A. P. Moller - Maersk (Maersk) to help streamline container management and improve access to digital trade financing for customers in Kenya’s logistics sector

The partnership will make the Viaservice Container Solution (VCS) available to eligible Maersk customers. The digital platform is designed to support freight forwarders and other logistics businesses with financing for container-related transactions while helping them manage cash flow more effectively.

Through the arrangement, eligible customers can have containers released without paying the conventional refundable deposit directly. This can reduce the amount of working capital tied up during container transactions, while also easing administrative processes and supporting smoother cargo movement.

VCS provides a digital platform through which logistics stakeholders can access financing for container-related charges and other logistics transactions.

Reducing working capital pressure

Under the traditional container release process, importers are generally required to provide a deposit to the shipping line before receiving the container. The deposit is returned once the empty equipment is handed back.

For businesses managing several containers at once, these deposits can tie up substantial working capital for extended periods.

Under the VCS arrangement, Viaservice provides an advance payment facility covering demurrage, damage and total loss on behalf of eligible customers, on a reimbursement basis. This enables containers to be released without customers having to provide the conventional deposit themselves.

The model is intended to help businesses maintain liquidity for their daily operations while keeping cargo moving through the supply chain.

“At Viaservice, we are committed to providing innovative digital and financial solutions that facilitate trade and support the growth of businesses operating in fast-growing economies. Our partnership with Maersk marks an important milestone in expanding access to digital trade financing solutions and strengthening the logistics ecosystem in the region. Since introducing the VCS, we have focused on addressing financing challenges faced by freight forwarders and logistics businesses, helping to accelerate cargo movement and improve efficiency across the logistics sector. Through this collaboration, we are extending these benefits to a wider customer base, enabling businesses to improve cash flow, optimize operations, and move cargo more efficiently,” commented John Mathenge, managing director of Viaservice Limited.

Tito Okuku, Area Managing Director for Eastern Africa, said the partnership would provide customers with solutions addressing both financial and operational challenges.

“As Kenya continues to strengthen its position as a regional trade and logistics hub, our customers require solutions that support working capital management, reduce transaction bottlenecks, and facilitate seamless movement of goods. Through our partnership with Viaservice, we are enhancing the value we provide by facilitating access to financing solutions that complement our logistics services and contribute to smoother trade flows.”

Expanding across East African trade routes

The partnership builds on an existing VCS relationship in Tanzania and expands the platform’s reach through Kenya’s Port of Mombasa.

“Welcoming Maersk onto the VCS platform in Kenya marks an important expansion of a partnership already successfully established in Tanzania. Through the Port of Mombasa, a growing share of regional container flows can now benefit from a more efficient alternative to cash deposits. The impact extends beyond Kenya. As a critical gateway for trade corridors serving landlocked markets across East Africa, Kenyan ports plays a central role in regional commerce. By reducing capital tied up in container deposits, VCS helps businesses preserve liquidity, improve operational efficiency and move cargo more smoothly across these corridors. This partnership further strengthens the regional reach of VCS and demonstrates how collaboration between shipping lines and trade-facilitation providers can improve the flow of both cargo and capital across African trade routes,” stated Morgan Lépinoy, managing director of Viatrans SA, Switzerland.

The companies will also conduct customer education and stakeholder engagement activities to raise awareness of VCS, encourage adoption and help businesses across the logistics value chain make use of the platform.

The collaboration is expected to support a more resilient, efficient and digitally enabled logistics sector while contributing to Kenya’s wider trade and economic development objectives.