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Potain dealers convene in Spain to strategize customer solutions and support

Aaron Ravenscrof, executive vice president of tower cranes at Manitowoc, addresses attendees during the conference. (Image source: Manitowoc)

More than 200 representatives from the Potain tower crane dealer network attended a recent convention hosted by Manitowoc Cranes in Barcelona, focusing on Potain tower cranes and customer support

The convention was one of the largest dealer summits in Potain’s history and it addressed a wide array of topics for dealers that relate to customers, particularly those related to Potain tower crane products and services.

With many new Potain cranes and technologies being introduced in last few years, the dealer group strategized over how best to present them to customers in ways that would increase their versatility and their return on investments.

The improvement and expansion of aftermarket services that support Potain’s customers was also a significant topic. The group further analysed trends related to regional lifting market and strategies Potain could adopt to reflect them.

Aaron Ravenscrof was introduced as the new executive vice president of tower cranes at Manitowoc in the conference.

“It was a very productive dealer convention, and it provided a great opportunity to hear directly from our dealers about the needs for their regions,” Ravenscroft explained. “We are committed to doing business The Manitowoc Way, which means that we put our dealers and customers at the centre of our business. Our goal is to help them make the most of their own companies using our industry-leading products and services.”

Manitowoc also launched its concept for a Europe-Africa tower crane dealer council during the meeting. The council is expected to increase communication among Manitowoc and its dealers, improving partnerships and providing new business solutions.

The goal of the council is to identify how Potain dealers could best utilise the company’s wide array of products and services to help crane owners to boost their own capabilities and revenues.

Orlando Mota, vice-president of sales for Europe and Africa at Manitowoc, said, “Communication is vital among Potain dealers, and the conference gave us a great chance to share best practices in how we can provide customers the best tower cranes on the market and the best package of aftermarket solutions to support them throughout their lifecycles.”