Africa’s Fastjet enters into strategic partnership with Expedia

FastjetAfrican airline Fastjet has signed a partnership agreement with online travel company Expedia, to extend flight information to travellers that shop and book travel via Expedia's brand portfolio

Expedia group's extensive brand portfolio includes brands such as full service online travel agency, Expedia, Hotwire, a discount travel site, as well as Egencia, a travel management company serving business travellers, according to the company.

"We are so pleased for the opportunity to expand our selection of flight offerings with the addition of Fastjet content to our network of leading travel sites," said Greg Schulze, senior vice-president of Global Tour and Transport, the Expedia group.

"Global travellers are increasingly exploring Africa and we can now provide Fastjet flights as part of our broad selection of travel products and services."

Fastjet's head of commercials, Ellis Cain-Jones, said their partnership with the Expedia group was a giant leap in the implementation of their digital distribution strategy.

He said, initially they focused on increasing internet usage to book Fastjet flights within Africa, the second phase of the strategy is dedicated to increasing yields by accessing international markets.

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