Omnia strengthens global mining offering through rebrand

Omnia Holdings, a diversified provider of specialised chemical products and services using in the mining agriculture and chemicals sectors, has rebranded Protea Mining Chemicals (PMC) under its mining segment, BME

The rebrand is aimed at closer aligning PMC with BME’s existing operations, consolidating the organisation’s global mining offering into a more unified brand that is capable of providing a comprehensive range of solutions spanning from mining to metal processing.

“Omnia is a global company with a unique customer value proposition, coupled with best-in-class infrastructure,” remarked Seelan Gobalsamy, CEO of Omnia. “This rebranding and focus on two distinct client value propositions will enhance our ability to deliver innovative and sustainable solutions that meet our customers' needs across the entire mining value chain.”

Omnia’s mining business will reportedly focus on two refreshed client value offerings: BME Blasting Solutions and BME Metallurgy. The former provides explosive and initiation systems while BME Metallurgy is dedicated to mining chemicals and metallurgical solutions.

“We continue to enhance our contribution to more aspects of the mining cycle – not only in breaking rock through advanced blast design but also in enhancing mineral processing, which improves performance efficiency for our customers,” surmised the mining business’ managing director, Ralf Hennecke. “This offers exciting opportunities for our customers, who will now have enhanced access to a fully integrated value proposition and solution.”

BME’s footprint currently covers 17 African counties but it has reiterated its commitment to expanding its global footprint. In recent months, the company has proven its worth by helping a South Africa coal mine that was facing highwall challenges cut costs while retaining fragmentation. Click here to learn more about the story.