MDS International has announced a rebrand to become MDS – a Terex brand
Accompanying the brand update is a new look and feel logo which are all in line with the direction that the company is going in (following positive changes following its acquisition by Terex in 2021).
The colours used in the new logo represent Terex and the values represented by that part of MDS, but the logo also showcases the MDS heavy duty drums which is the unique feature of MDS products.
MDS has been making significant investment in its facilities and have added to its team to help deliver aggressive production growth goals so that it can meet ever growing demand for MDS products. It has also been expanding its distribution footprint to help position for long term growth.
Since the first mobile MDS model was launched in 2015, the branding and livery has remained the same. The new livery will retain the old MDS colour while introducing a Terex grey, giving a modern, two tone effect as well as a consistent look across all models.
As part of this rebrand, MDS is launching a new website – www.terex.com/mds – and all of its social handles have been changed across all of the social media channels it has a presence on.
