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Coca-Cola launches African sustainability platform

The new platform will build and expand on the past accomplishments in water stewardship, the economic empowerment of women and youth and waste management. (Image source: Adobe Stock)

Coca-Cola Africa and its bottling partners have launched JAMII, the new Africa-focused sustainability platform which houses the company’s existing and new sustainability initiatives

Through this signature platform, Coca-Cola hopes to attract like-minded partners to help accelerate on-the-ground impact of its initiatives.

The new platform will build and expand on the past accomplishments in three areas; water stewardship, the economic empowerment of women and youth and waste management. This will be delivered together with bottling partners, system employees, and several NGO partners.

“We recognise the responsibility we have as market leaders to make a meaningful difference - to empower and protect the communities and the environment in which we operate. Whether it is giving people access to safe drinking water, creating economic opportunities for people in dire need of it, or reducing the impact of our operations on the environment- we are committed to making that difference,” said Bruno Pietracci, Africa president at The Coca-Cola Company.

In the area of women and youth economic empowerment, JAMII will promote and stimulate entrepreneurship opportunities through the provision of improved access to skills training, networks, finance and markets. 

In the area of water stewardship, it will replenish 100% of the water used in production of the company’s products by managing water use efficiency in operations, supporting the conservation of natural water resources and improving community water access and climate change adaption. 

For waste management, Coca-Cola Africa is committed to driving a world without waste. Nearly all of Coca-Cola’s packaging is already recyclable with the goal of recycling the equivalent of 100% of its packaging waste by 2030.

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