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Infor helps NEFC gain full visibility over East African operations

NEFC was keen to simplify its processes and gain greater control and visibility of its operations. (Image source: Infor)

Infor, NEFC Group, a UAE-based holding company that operates dealerships supplying machinery and heavy equipment for sectors including construction, power generation, automotive and agriculture in the horn of Africa, has deployed Infor M3, a powerful equipment-focused enterprise resource planning (ERP) system to help it gain greater control of its business while raising efficiency and agility

NEFC has 10 subsidiaries in countries in the horn of Africa, including Ethiopia, Djibouti, South Sudan and Somalia, and has more than 1,000 employees across its operations. The company supplies heavy equipment from major brands, including Hyundai CE, Massey Fergusson, Nissan and Cummins. It also offers dealership services, providing integrated sales, support, and logistics services to a diverse customer base across its core sectors.

Due to its broad business interests and geographic footprint, NEFC was keen to simplify its processes and gain greater control and visibility of its operations. 

Since going live with Infor M3 – a system delivered by industry cloud company Infor – in September, NEFC has gained full visibility of its operations including its inventory, while also automating processes including purchase orders and invoicing. The data analytics component of the dealer management system means that NEFC is now able to collect and analyse its data, helping it better understand its own business and its markets.

Hussain Alamoudi, CEO of NEFC Group, commented, “By using Infor M3, we have transformed NEFC’s operations, making previously complex, labour-intensive tasks simple and easy to execute with minimal use of human resources. In addition, we are gaining valuable insights about our business thanks to the system’s analytics capabilities. This all translates into a more efficient operation and means we can allocate resources to where they are needed most, which helps us serve our customers better. This level of automation is also key as we continue to expand our operations and services.”

NEFC is now planning to implement Infor M3 Customer Lifecycle Management (M3 CLM), a comprehensive customer relationship management solution with equipment dealer-specific functionality that works in conjunction with Infor M3. 

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