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African soft drink consumption expected to rise

Consumption of soft drinks in Africa is expected to rise significantly, according to a recent study

The figures, from business research group Canadean Ltd, predict that the volume of soft drinks consumed in Africa will rise by 29.54 per cent by 2020.

The company’s Global Beverage Forecast Report estimated that the continent will consume 33,266mn litres of soft drinks in the year 2020, including 15,670mn litres of carbonates; up from the 25,680mn litres recorded in 2014, of which 11,618mn litres were carbonates.

The predicted increase in the total volumes of soft drinks consumed will be partially caused by a rise in Africa’s population, although the number of litres consumed per capita is also forecast to go up by 9.74 per cent over the same time period.

Canadean predict that 2014’s recorded average annual consumption of 27.1 litres of soft drinks per capita, of which 12.3 litres were carbonates, will rise to 30.2 litres by 2020, of which 14.2 will be carbonates.

Canadean’s report surveyed all commercial beverage categories for several historical years and a five year forecast period, attempting to identify future trends and provide insight on the potential drivers.