Partners to accelerate adoption of digital solutions across Egypt and Africa

At the 28th Cairo ICT Exhibition and Conference, eFinance Investment Group and Cassava Technologies signed an agreement to identify opportunities for collaboration and expansion across Africa

Cassava boasts an extensive portfolio stretching from fibre broadband networks, satellite communications, data centres, renewable solutions, financial technology, digital platforms, artificial intelligence, as well as cloud and cybersecurity services.

eFinance, as a developer of digital payments infrastructure, has penetrated all corners of Egypt’s digital market and has established a portfolio of subsidiaries that has enabled its growth across multiple markets, supporting the country’s digital economy.

The new collaboration will initially target the Egyptian market and will leverage both parties’ respective strengths. Cassava will bring to the table its extensive African footprint, infrastructure and experience, while eFinance will utilise its market presence and reputation as a leader in Egypt’s digital transformation.

“eFinance has a track record of success in driving digital transformation in Egypt which is truly commendable,” said Hardy Pemhiwa, president & group CEO of Cassava Technologies. “This collaboration between Cassava Technologies and eFinance Group will accelerate the adoption of digital solutions in Egypt and the MENA region. eFinance’s experience across key sectors in Egypt make them an ideal partner for us as we expand our presence in Egypt and the region. This partnership further enhances our ability to deliver on our vision of a digitally connected future that leaves no African behind.”

These sentiments were also echoed by Ibrahim Sarhan, chairman and CEO of eFinance, who expressed his pride at partnering with Cassava. He added that the collaboration represents a significant milestone in offering a unique range of joint services across the African continent, with a particular focus on the Egyptian market.