DCC scoops double honours

DCC, award, Symantec, Partner Summit, Pretoria, South Africa, Distributor, MarketingDistributor Drive Control Corporation (DCC) won two awards at Symantec's Partner Summit held at the Velmore Hotel and Conference Centre, near Pretoria, South Africa

The company won the 'Distributor of the Year' and 'Consumer Marketing of the Year' awards, making it a double celebration.

The 'Distributor of the Year' award is based on criteria including turnover, certified sales and technical staff and a general focus on the brand.  DCC has won this award for the sixth time highlighting the distributors continued focus on the brand and product set.  The 'Consumer Marketing of the Year' award acknowledges the efforts of distributors to promote its consumer brands - Norton and PC Tools - in the Southern African market.

"DCC has demonstrated continued commitment and investment in channel development over the last year, resulting in double digit year-on-year growth. DCC's success is testimony to the continued success and drive to continuously build channel loyalty through solid relationships," says Chad Cleevely, Channel Manager, Symantec, South Africa.

DCC has enjoyed a long and fruitful relationship with Symantec that started out many years ago. DCC's efforts were concentrated when it created a focused Symantec Security Business Unit in 2006 and consolidated its Symantec Security and Storage offerings in 2009 to enhance focus and leverage synergies. In addition, DCC is currently in the process of being appointed a Symantec ExSP fulfilment partner, delivering an innovative new licensing model that enables resellers to buy Symantec software on a monthly, rental based model.

"Having a dedicated Symantec division provided us with focus which can be attributed to our success," said Fred Mitchell, Symantec Business Unit Manager at DCC. "In addition, we feature the highest number of Symantec focused staff - 10 in total - and continue to foster brand loyalty with our resellers and retailers. Our success in the consumer market with Symantec's Norton and PC Tools brands is largely due to our marketing efforts whereby we plan regular road shows and marketing events with resellers and retailers alike, ensuring the brand is promoted actively."

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
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