Pay-as-you-go solar pioneer Azuri and consumer goods company Unilever has launched an e-voucher system designed to help off-grid rural consumers in Kenya access consumer goods and services
During UK Prime Minister Theresa May's visit to Kenya earlier this year, Azuri and Unilever announced that they had teamed up to bring solar to millions of more off-grid homes across Kenya and, with that, modern goods and services to enhance family life.
Azuri customers who purchase a Quad solar home lighting system will receive an e-voucher for free sunlight washing powder for each week they top up their pay-as-you-go solar system.
The e-voucher system, powered by Safaricom, a telecommunications provider, has been developed to ensure the widest coverage across the remotest areas. Customers can redeem the e-vouchers at any participating kiosk or trader.
Snehar Shah, Azuri general manager for East Africa at the official launch in Busia County, Kenya, said, “This is an example of how Azuri is helping rural consumers to access modern services and goes beyond just providing lighting as a service. Through our collaboration with leading consumer and telco companies such as Unilever and Safaricom, off-grid households are finally enjoying the benefits that technology and modern living can bring, powered by solar.”
Anthony Esyalai, home care marketing director for Unilever East Africa, commented, “Unilever through our Sunlight Brand is proud to leverage on its vast distribution networks to help connect more Kenyans access clean power while at the same time providing a product that allows them to look after their families and their homes in a more hygienic way.”
