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PureProfile study indicates bright future for African entrepreneurs

91% of those surveyed believe the environment for doing business in Africa will improve. (Image source: Adobe Stock)

According to research conducted by independent research company PureProfile, African business leaders are expecting the entrepreneurial spirit to take off across the continent over the next three years

PureProfile produced the study, which was conducted for blockchain-based mobile network operator, World Mobile, after interviewing 100 senior executives at companies based in Angola, Botswana, Cameroon, Ethiopia, Ghana, Nigeria, South Africa, and Tanzania. The average revenue of businesses surveyed was US$70mn. 

The study found 70% expect improvements in the entrepreneurial spirit with 15% predicting a dramatic improvement, largely down to the improved environment for business and greater political stability. 

One of the key reasons for the increase is the expansion of internet connectivity with more than half (54%) expecting dramatic improvements. 91% believe the environment for doing business in Africa will improve while 70% are optimistic western countries will increase their investment in the continent.

Nearly two-thirds say greater political stability on the continent is boosting entrepreneurs while 59% say better education will support new entrepreneurs.

Micky Watkins, CEO of World Mobile, commented, “The African Development Bank has estimated that Africa is the world’s most entrepreneurial continent with millions looking to establish businesses.

“The business environment and political stability are important to helping them but crucially there is also the issue of internet connectivity which is vital for most new businesses. It is good to see business leaders are confident but more needs to be done.”

“Launching new businesses will help to unleash the potential of the continent and raise living standards. World Mobile’s network based on the sharing economy sells affordable network nodes to local business owners, so they have the power to connect themselves and others while sharing the rewards. This will enable more people to access the opportunities that internet connectivity creates.”

World Mobile is helping to revolutionise internet connectivity in sub-Saharan Africa and is already working with the government in Zanzibar where it is launching a unique hybrid mobile network delivering connectivity supported by low altitude platform balloons. Its blockchain-based network vastly reduces capital expenditure and cuts prices compared to traditional telecom operators and World Mobile is in discussions to expand in Tanzania and Kenya, as well as other territories underserviced by traditional mobile operators. 

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