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A show of strength from Bell and Finlay

Bell attended a demonstration of Finlays range at a global customer event held in Scotland earlier this year. (Image source: Terex Finlay)

South African distributor and European manufacturer signals intent to impress regional markets with a superior display of equipment at bauma Africa

This year has been one of rapid growth in business done and in business prospects for Bell Equipment, South African manufacturer and distributor of machinery for construction and mining operations. And the company is in expansive mode.

Arguably, amongst its most significant moves is a fresh commitment to distribution in southern African markets with Terex Finlay's mobile crushing, screening and recycling equipment.

The deal with Terex Finlay not only increases the range of products handled by Bell Equipment, but also increases Bell's strategic profile globally. Southern Africa is a key region to be in, and the distribution arrangement between these two enterprises acts as a reference that Bell Equipment is a capable business partner, with viable sales presence and a focus on customer support.

Machines marketed across the region, through this collaborative venture, include Finlay's tracked mobile crusher and screener product line - which is proven in heavy-duty and high-precision applications.. Its versatile range of crushers well-suited to the reduction and sizing of aggregates for construction materials and mining, and for recycling waste.

The Finlay tracked mobile screener product line features three-way-split, heavy-duty forward-facing units, three-way- and four-way-split inclined units and four-way-split horizontal screening units.

Take a look at a prime example of a product suited to the region. The Finlay J-1175 tracked mobile jaw crusher incorporates a Jaques JW42 jaw crusher and a heavy duty vibrating grizzly feeder, and offers optimum production in a range of applications. Compact and quick to set-up, easy to transport and simple to maintain, the J-1175 is ideal for quarrying, mining, demolition and recycling applications - and it is available through Bell.

Then look at the Finlay I-100RS mobile impact crusher, newly arrived to market and already noted for its innovative design. The I-100RS was presented to customers in prototype form in Scotland, and is undergoing trials in Europe ahead of its launch toward the end of 2013. A direct drive horizontal impact crusher with variable speed, the I-100RS affords operators the capability to achieve significant levels of production in both recycling and quarrying applications.

A great showcase at bauma South Africa

Speaking with key representatives from Bell Equipment recently, who had travelled from South Africa to attend a customer event held by Terex Finlay in Scotland, African Review gained an understanding of the anticipation that the inaugural bauma Africa event generates. This is Bell's home turf, and Finlay enables the South African company to present a great showcase of essential equipment for construction and mining firms of serious intent.

The event will feature Finlay and Bell in strength, with a display the most versatile range of equipment for Africa at its disposal, to show that both firms are responding to the requirements of an increasingly mature region, to serve small and medium producers and large quarries equally well.

"We will have a range of equipment - different crushers, different screens. We are bringing in different types of screening applications," said Paul Lilley of Terex. "We have always seen Africans at shows around the world, at CON-Agg, at bauma Germany, at bauma China, and they have always been interested in our range of products. That's why we need a strong supplier in Africa, and that's why we are working with Bell in Africa and exhibiting with Bell at bauma Africa."

There is great potential in southern Africa, and Bell's team is acutely aware of this. South Africa remains a dynamic and mature market - but there is a prospect of great returns for enterprises positioned to work in Namibia, Zimbabwe and a range of other markets, and Bell is ready to provide the equipment and services to support industry stakeholders.