Bboxx leverages AI boost customer experience

Bboxx, a data-driven platform that aims to unlock access to clean energy and digital products across Africa, has signed an agreement with Amazon Web Services (AWS) to transform customer experiences and increase operational efficiency by integrating generative artificial intelligence (GenAI) into its Bboxx Pulse platform

AI will be utilised within the platform to analyse and summarise customer data, transaction history and product interactions to accelerate customer service processes, ultimately enabling Bboxx staff to respond to customer queries faster and contributing to improved satisfaction across the board. This will reportedly save approximately 5,000 customer service hours each month.

"Bboxx has always been at the forefront of deploying cutting-edge technology to improve the lives of our customers and to streamline our internal operations,” remarked Anthony Osijo, CEO of Bboxx. “Through this collaboration with AWS’s Generative AI Innovation Centre, we’re enabling our teams to serve our customers better, faster, and more efficiently, ultimately benefitting both our employees and our business as a whole.”

Sri Elaprolu, director of AWS Generative AI Innovation Center, added, “We are excited to see AWS's Generative AI Services being deployed across Bboxx's Pulse platform in 10 new geographies. The integration demonstrates how GenAI solutions can enhance operational efficiency and elevate customer experiences. By collaborating with Bboxx, we're proud to support their mission of transforming lives through clean energy and digital products. Enabling AI-driven innovations drive business growth, and create a positive social impact across Africa.”

According to Bboxx, this will be one of many planned innovations to further optimise customer service and operational efficiency and forms part of its broader strategy to leverage advanced data analytics in pursuit of long-term growth.