Yanmar CE targets “tremendous” EMEA opportunities through new appointment

Jon Lopez has been named as the new president of the Europe, Middle East and Africa (EMEA) region for Yanmar Compact Equipment (Yanmar CE)

Reporting directly to José Cuadrado, CEO of Yanmar CE and joining the CE executive leadership team, Lopez has been tasked with driving forward the company’s strategic objectives and maximising operational excellence across the territory.

“The EMEA region offers tremendous opportunities for growth, and I look forward to working closely with our talented team to deliver innovative, customer-focused solutions, while driving operational excellence across the region,” remarked Lopez. “Together, we will continue to strengthen Yanmar CE’s position as a leader in the compact equipment market and build a more sustainable future for our customers and communities.”

In pursuing these ambitions, Lopez will draw from his extensive experience within the industry, having worked across within it for more than 20 years. Joining from his previous role as senior vice president of truck and mounted forklift at HIAB, his skillset has been identified as one of the missing pieces of the puzzle which will help to advance Yanmar CE’s goals in the region.

“We are excited to welcome Jon to the Yanmar Compact Equipment team,” commented Cuadrado. “With his extensive experience and strong leadership in international business, he will play a critical role in our mission to achieve sustainable growth in the EMEA region and position Yanmar CE as a leader in the compact equipment market.”