IVECO delivers 50 S-Way trucks to Abrar Industries

IVECO and Atlas Véhicules Industries Group have handed over 50 IVECO S-Way heavy-duty trucks to Abrar Industries during a delivery ceremony held at the company’s facility in Casablanca, Morocco

The fleet consists entirely of IVECO S-Way 480 models equipped with hydraulic systems and will be deployed across Abrar Industries’ heavy-duty transport operations.

Abrar Industries Group is one of Morocco’s leading industrial companies, with activities spanning construction, infrastructure development and the production of building materials. The company plays an important role in supporting major public and private sector projects throughout the country. It operates under Abrar Invest, a Moroccan holding company established in 2001 with interests in construction, industry and real estate.

Bouzroud Abderrahmane, deputy general manager at Abrar Industries, commented, “IVECO is a trusted brand, known for its reliability and quality support. It provides professional service and attentive assistance to meet customer needs.”

Giovanni Coraggio, IVECO business manager for Morocco, added, "We are particularly proud to announce the conclusion of a highly significant strategic agreement with a major partner in Morocco, Abrar Industries, a renowned company leader in the public works, industry, and real estate. This transaction represents an important step forward in strengthening our presence in Morocco and confirms the competitiveness and reliability of our solutions in the industrial vehicle sector."

"This achievement is the result of close collaboration with the customer, aimed at addressing the specific operational and logistical needs of the territory and teamwork based on continuous commitment of all our company’s departments, as well as the strength of the relationships we have built over time with Abrar Industries and our local partner Atlas Véhicules Industriels. We look to the future with great confidence, with the goal of further consolidating our presence in the country and continuing to support the development of increasingly efficient, sustainable, and cuttingedge transport systems."

IVECO S-Way the driver-centric heavy-duty truck

The IVECO S-Way forms part of the IVECO Way range and has been developed as a business-focused solution for fleet operators while providing a comfortable and efficient working environment for drivers. Building on the success achieved since its European debut in 2019, the truck combines fuel efficiency, advanced technologies and lower operating costs.

The latest version incorporates an updated powertrain and next-generation rear axle, helping improve fuel economy while maintaining the strong performance levels associated with the model. The vehicle has earned positive feedback from operators for its reliability and ownership costs, while drivers continue to value its comfort and usability.

For transport and logistics companies operating in highly competitive markets, fleet productivity and uptime remain critical. The IVECO S-Way has been designed to address these requirements through a combination of vehicle technologies, connectivity and support services that extend throughout the truck’s operational life cycle.

Designed to maximise fuel efficiency

The vehicle’s cab has been completely redesigned with a strong focus on reducing fuel consumption and improving operational efficiency.

Its aerodynamic profile has been refined to minimise drag, with the roof seamlessly integrated into the front section of the vehicle to create a smoother airflow path. A retractable front step provides convenient access to the windshield while remaining concealed during operation.

Additional aerodynamic enhancements include a redesigned grille, integrated headlights, updated bumpers with built-in deflectors and reshaped wheel arches. Together, these features contribute to improved airflow around the vehicle.

Further gains are achieved through an optimised aerodynamic kit featuring rubber extensions that reduce the gap between the tractor and semitrailer. The redesigned door structure extends to the second step, creating a smoother side profile and reducing turbulence during highway travel.

A new cab designed around the driver to provide superior driving comfort on board

Driver comfort and usability were central to the development of the new cab. The interior layout has been redesigned to improve ergonomics, accessibility and overall driving experience.

Key controls are positioned within easy reach, while the multifunction steering wheel incorporates 22 switches, enabling drivers to access essential functions without removing their hands from the wheel. The dashboard and central console have also been updated to enhance convenience and operational efficiency.

Features such as the Start/Stop engine button and electronic key slot are strategically located near the DNR controls for improved accessibility.

The cab offers a standing height of 2.15 metres at its centre, while the redesigned roof and wider upper section create additional interior space. Access to storage compartments and the upper bunk has also been improved.

The sleeping area combines practicality with comfort through a symmetrical design, integrated controls, USB charging points and conveniently positioned storage solutions. Climate control systems, including air conditioning and optional parking cooler and heater systems, help maintain comfortable cabin temperatures in all operating conditions.

Designed for driver safety

Safety has been a key consideration in the development of the IVECO S-Way. The reinforced cab structure complies with ECE R29.03 crash standards and delivers high levels of occupant protection.

Visibility has been enhanced through one-piece side windows and improved mirror positioning. Full LED lighting further improves illumination, extending visibility and increasing obstacle detection capabilities in low-light conditions.

The truck is also equipped with a comprehensive suite of Advanced Driver Assistance Systems designed to support safer driving, improve vehicle control and reduce driver fatigue.

When parked, security is strengthened through the redesigned door structure, which leaves only the lowest step exposed, while an additional mechanical door lock inside the cab provides further protection.

A renewed line-up for high business productivity and TCO performer

The updated engine range complies with Euro III and Euro V emissions standards. Customers can choose from Cursor 9 and Cursor 13 engines, with outputs ranging from 360 hp to 560/570 hp. Engine performance and efficiency have been enhanced through the introduction of a Common Rail fuel injection system.

Both engine families are paired with the Hi-Tronix 12-speed automated transmission, which improves clutch control, durability and overall vehicle performance.

Additional technologies aimed at reducing fuel consumption include the Ecoroll function, which disengages the driveline on gentle descents to maximise momentum, and Ecoswitch, which adjusts engine performance according to vehicle load and operating conditions.

The Tyre Pressure Monitoring System also contributes to fuel efficiency and safety by continuously monitoring tyre pressures and alerting drivers to any deviations.