Hitachi Construction Machinery rebrands as LANDCROS

Hitachi Construction Machinery Co., Ltd. (HCM) has announced that it will undergo a transformation and rebrand as LANDCROS, effective April 2027

As the construction and mining industries enter a new era, global demand is shifting toward faster, smarter, and more sustainable methods of developing infrastructure and housing, despite challenges such as a shrinking skilled workforce, rising costs, and tighter deadlines. In response, Hitachi Construction Machinery is reinventing itself to stand alongside its customers and distribution partners, leading this transformation together.

Solutions beyond machinery

The name ‘LANDCROS’ embodies the company’s determination to deliver innovative solutions to customers worldwide in the construction and mining sectors.

This rebranding marks a renewed commitment to accelerate the company’s evolution, representing its dedication to creating and delivering greater value in collaboration with customers well into the future.

Francesco Quaranta, HCM europe president & CEO, stated, “LANDCROS represents our commitment to go beyond machinery, empowering customers with intelligent, connected, and sustainable solutions. It is based on a partnership philosophy, working openly with technology leaders, integrating cutting-edge digital and AI capabilities into machines that symbolise reliability in the construction industry, whilst creating a reimagined customer experience from ground to cloud.”

This transformation builds upon HCM’s trusted dealer network, the foundation of its success. Together, the company and its partners aim to redefine the customer experience by integrating AI, data, design, and human ingenuity to help build a more sustainable future.