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A mobile personalisation solution

An ambitious programme targeting 60mn Indians living below the poverty line.

p>An ambitious programme targeting 60mn Indians living below the poverty line.

RSBY's goal is to offer free healthcare services — within a budget of approximately US$800 per year, for each member of an eligible family. RSBY brings together the Indian Federal Government, public and private hospitals, as well as insurance companies.

An individual - or family - health card lies at the core of this programme. This card comes in a smart card format, which was considered to be the most simple and reliable.

Such a health card has multiple applications and ensures that none of the stakeholders to this programme is deprived. More precisely, the health card enables beneficiaries to choose a partner — a private or public hospital — without having to pay any money in advance. The selected healthcare organisations are given a guarantee of payment, while the insurance companies track all provided healthcare services and monitor the related expenses. In other words, the smart card makes it possible to identify the beneficiary, to register every transaction and to generate a report on all healthcare services and treatment.

Information for health improvement

The RSBY smart card hosts personal data regarding the holder and family members who have been enrolled. Such data comprises the card holder’s personal information (name, address, name of father, gender and age), a personal ID picture (printed) and digital fingerprints (hosted on the chip). A family health card can host the personal data of up to four family members (name, gender, age, picture, and at least two digital fingerprints of each member). This biometric data is stored on the chip and replicated on both the local servers and the centralised server. This setup makes it possible to compare the biometric data stored on the card with those on the servers.

Hospitals can substantiate the identity of any individual who approaches them to avail of the benefits from healthcare. This fraud-proof process was a key requirement from all insurance companies which joined this programme.

1,000 printers are deployed

The Evolis Pebble printer was used for this project because of its technical features: colour printing, electronic personalisation, top printing quality and speed, and a capacity to support large IT systems. In other words, Pebble met all technical requirements of the RSBY programme perfectly - decentralised and mobile card delivery, as each enrollment team needs to move from village to village. As of today, more than 1,000 Pebble printers are deployed to support this public health programme dedicated to the economically weak.

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