Targeting industry needs with business analytics and expertise

SAP AG recently introduced an innovative new approach to business analytics designed to provide people across organizations with critical, industry-specific information wherever and however they want to use it.

As a first step in that strategy, the company launched SAP BusinessObjects analytic applications, a family of solutions tailored to address today’s challenges in specific industries and lines of business. Co-created with customers and designed to work in any environment, the applications facilitate better business decision-making by knowledge workers, providing the insight and best practices required to better understand risk, uncover opportunities and make the right decisions to optimise business. Designed to be deployed quickly and deliver value to customers rapidly, the solutions are complete and ready to go, and can also be customized further to meet particular business goals with the help of the SAP Services organization or partner ecosystem.


People on the frontlines in various industries and business disciplines need timely, trusted business insight now more than ever. In fact, a report by Gartner predicts that demand for analytical capabilities will continue to grow as enterprise strategies become increasingly insight-dependent. It takes a specially developed solution to provide employees with intuitive access to information so they can make impactful decisions fast and gain the competitive edge. For example, effective sales analysis within retail requires dynamic access to multiple data sources and systems across a retailer’s supply chain. In an industry that often functions on single-digit margins, clear and accurate insight into sales and operational figures is critical to survival and can mean the difference between an outstanding quarter and a missed quarter. SAP has worked hand-in-hand with customers to address real-world business problems with the new analytic applications that leverage the market-leading SAP BusinessObjects product portfolio combined with SAP industry and line-of-business expertise.

According to Lawrence Kandaswami, Solutions Manger, Business Intelligence, SAP Africa, “This new solution has our customers very excited. For the first time, it enables them to buy pre-packaged solutions, tailor them to their operations and obtain real-time business intelligence within a few weeks. Customer feedback has been overwhelmingly positive – they’re very keen on the prospect of not having to build business intelligence solutions from scratch, as they have had to in the past, which will allow them to be faster, more agile and significantly more responsive.”

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W:

twn Are you sure that you want to switch to desktop version?