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Iveco have announced that it is expanding its presence in East Africa through its new industrial and commercial partnership with Global Motors Centre for Kenya Market
Iveco’s Business Director Africa and Middle East, Fabio De Serafini, has said that the company will introduce its light, medium and heavy vehicles which include off-road and on-road vehicles into the Kenyan market in partnership with Global Motors centre. GMC will be responsible for the assembly and distribution of the brand’s full product range in the region, including the Daily, Eurocargo and Trakker.
According to Serafini, the plant will ensure customers purchase vehicles at cheaper rates than they otherwise would have. “The plant will create employment for about 500 to 600 people. This will include technicians and painters among others,” he said.
“We are very pleased to be here today to lay the ground for a solid and growing presence of IVECO in Kenya with our partner Global Motors Centre, backed by TransAfrica Motors’ experience. It is a company with a solid reputation, strong financial capability and an outstanding ability to move forward and develop with us the best business opportunities in the market," he continued.
The Iveco range for Africa and the Middle East has been engineered and properly fitted to perform at best in the market, adapting to the local context where working conditions are very demanding and climate can become extreme. All models are distributed in Euro 3 tropical version and equipped with special devices to be stronger, over performing and suitable for any climate and use condition