
The company will showcase parts, service support, Potain CONNECT and Grove CONNECT, rental/used cranes/EnCORE remanufacturing, training support, new products, and lift solutions. (Image source: Manitowoc)
A significant portion of Manitowoc’s 3,300 m² booth at bauma 2025 will spotlight its extensive aftermarket services, reinforcing the vital role this growing segment plays in supporting crane owners
With dedicated spaces for its Potain and Grove brands, the exhibit will highlight how these services enhance efficiency, productivity, and equipment longevity.
Comprehensive support for Potain customers
Six interactive stations will showcase Potain’s customer support offerings, featuring genuine spare parts such as lighting and cameras mounted on cranes in the outdoor display area. These demonstrate the value of OEM-approved components, including extended service life, warranty coverage, and cost savings. Visitors can witness live demonstrations of Potain’s BCS camera, the newly introduced ProTECHtor technician safety device, and an upgraded hydraulic tool for mast pin insertion and removal.
At the Potain CONNECT display, attendees can explore how the new Assist smartphone app streamlines data retrieval and remote troubleshooting without requiring WiFi or advanced connectivity. A vintage service vehicle will add a nostalgic touch, celebrating Potain’s longstanding commitment to customer support. Manitowoc will also highlight online technical resources like the Kolus video assistant, which provides remote fault resolution without needing an on-site technician.
The Potain Academy display will demonstrate how crane operators and technicians can enhance their skills through in-person training or the e-Academy digital platform. Additional sections will focus on rental services, offering crane leasing options, and used cranes, where buyers can browse available inventory online. Manitowoc’s EnCORE programme will be showcased as a cost-effective refurbishment solution, extending crane lifespans while ensuring peak performance. For customers needing specialised modifications, the Lift Solutions station will provide insights into tailored crane adjustments for specific project needs.
Extensive offerings for mobile crane owners
Grove mobile crane owners will find a dedicated outdoor exhibit on maintenance services, along with details on the Grove EnCORE programme and its latest success stories. Visitors can also explore the Grove Remanufacturing programme, which offers expertly reconditioned components to enhance cost-effectiveness and equipment reliability.
Live demonstrations of Grove CONNECT will illustrate how telematics technology quickly identifies and resolves faults, ensuring minimal downtime. Additionally, the CRANEbee lift-planning tool at the CRANIMAX area will showcase how 3D modeling optimises crane selection for specific projects, leading to significant cost and efficiency savings. Manitowoc’s training experts will also be available to discuss the company’s global training facilities, which provide industry-leading instruction.
“For Manitowoc, the sale of a crane is the beginning of our relationship with a customer,” said Dirk Wolfsteller, vice-president Aftermarket Services, Manitowoc. “Our cranes are already some of the best in the world, but with our genuine spare parts, innovative smart technologies, and more, we can ensure higher uptime and better productivity. And, when customers are ready to sell or refurbish the crane at the end of its working life, we have the EnCORE and Used Crane services to ensure the best return on investment.”