60 years of BOMAG: The success story continues

BOMAG60 years of BOMAG: The success story continues. (Image source: BOMAG)BOMAG GmbH, the specialist in road construction, asphalt and soil compaction, is celebrating its 60th anniversary this year

The company’s focus on innovation, quality, user-friendly products and the highest level of service has transformed a small business into a successful global manufacturer of construction machinery. BOMAG, founded in the town centre of Boppard/Rhine in Germany in October 1957, now employs a total of around 2,200 employees and generates an annual turnover of approximately US$800 mn. The company has production plants in Germany, Italy, Brazil, the USA and China.

The anniversary year is being marked by a product and service campaign featuring new models, plus special editions and other birthday specials. To mark its 60th anniversary, BOMAG is offering a 60-month warranty on parts for lightweight equipment and offering the compaction measurement system ECONOMIZER at no charge to customers who purchase the BMP 8500 multi-purpose compactor by the end of June 2017. Other offers will follow during the course of the year to celebrate the success of the last six decades together with customers and operators.

“We are proud of what we have achieved up to now and of the many innovations which have been accepted by customers all over the world and which have made BOMAG the global market leader in our core business of asphalt and soil compaction”, says Jörg Unger, President of BOMAG. “Above all, this has been made possible by the commitment of our highly qualified employees, who give us their best every day and are never simply satisfied with what has already been achieved”, continues Unger.

One of the most important pillars of this 60 year success story is customer orientation. Since its foundation, BOMAG has placed great importance on developing close partnerships on an equal footing. “No matter where we are in the world, we always maintain our focus on the customers’ needs. This close market proximity together with the highest level of local service for our machines is one of our greatest strengths and this will not change in the future”, says Unger.

The result of these developmental partnerships with customers are products that meet not only market requirements, but also especially those of the user. Machines with a long service life and low servicing requirements and control systems that are easy to operate make construction and compaction work more productive. The high compaction power plus BOMAG’s world leading measurement technology save contractors significant fuel costs and time.

To lead the way in road construction and soil compaction in the coming decades, BOMAG continues to invest strongly in research, development, education and training and launches an average of 15 new products onto the market each year.

The company will for example premiere the new pneumatic tyred roller BW 28 RH this year. Its cab design has been modelled on the head of a hammerhead shark, for the first time providing the driver with a clear view of the top of the wheels and allowing for more precise work on asphalt edges and joints. The weight options for the new BW 28 RH are also new – this unit is available with a range of precise operating weights from 8.6 to 28 t ex-works. In addition, a newly developed brake pedal, which takes up the entire width of the driver’s stand, offers more comfort and safety and can be safely and directly accessed at all times.

This year in September, the popular “Innovation Days” customer event will be held at the new Customer and Training Centre. The growing headquarters in Boppard have been expanded to include a demo site with an outdoor area for machine demonstrations and presentations. This is connected to a training centre with training rooms and workshops.

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