Saint-Gobain Africa has renewed its commitment to the continent through a new initiative dubbed, Make it in Africa to Build Africa (MABA)
“Make it in Africa to Build Africa is our drive and the lens through which we view everything we do," said CEO Othman Benjelloun-Touimi.
"It’s about partnering with all construction market stakeholders to build a sustainable Africa from within, where local solutions meet local needs, reinforcing our belief in the potential of African markets and communities."
The new Africa initiative is an extension of the main group’s purpose, Making the World a Better Home, and underscores a dedication to empowering the continent by prioritising local production, nurturing local talent and encouraging economic growth within the industry, according to Benjelloun-Touimi.
He noted that MABA is based on four main pillars, each linked to specific examples of how Saint-Gobain aims at bringing all partners and stakeholders along in building Africa.
Sustainability:
In line with this commitment, Saint-Gobain Africa is introducing The FutuRE range; a new selection of sustainable construction solutions designed to enhance efficiency and minimise environmental impact, while maintaining the same cost. The range includes RhinoBoard 9 mm, RhinoBoard 12.5 mm, RhinoBoard FireStop (12.5 & 15 mm), Isover Cavitylite, and Weber WB11, each with a third-party verified Environmental Product Declaration (EPD) and a positive contribution to at least one strategic sustainability criteria such as a minimum of 10% reduction in CO2.
Local production:
By investing in local manufacturing and expanding production lines, the company aims at reducing dependency on imports, creating jobs and driving economic growth. In line with this commitment, the opening of its new South African fibre cement plant in Q3 2025 marks a major milestone, creating more than 60 permanent jobs in its first phase.
People:
Saint-Gobain Africa runs initiatives like its graduate programme to nurture future African manufacturing leaders. The company also supports community development projects, provides contractors and applicators training and offers education opportunities throughout the continent.
Customers:
"Saint-Gobain Africa is committed to understanding its customers across the value chain and partnering with them to better meet their needs," said Benjelloun-Touimi. "The MABA commitment will enable us to offer meaningful innovations and locally produced materials that meet international standards, while also strengthening our support and technical knowledge to better serve our customers every step of the way."
Saint-Gobain Africa will collaborate with local businesses, governments, communities and all construction industry stakeholders who share the same commitment to driving innovation and development, he added.
"The future of Africa lies in the hands of its people," said Benjelloun-Touimi.
"More than a statement, MABA is our collective vision for Africa's future, setting new standards for sustainable growth and uniting all those dedicated to building Africa."
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