The ELB Equipment team receiving the awards are Melanie Pienaar, national parts manager, Keon Kardolus, divisional director: EMC, Desmond Van Heerden, CEO, Gerrit Kapp, commercial director, Lance Constable, aftermarket director. (Image source: ELB Equipment)
Within a year of becoming the exclusive distributor of LiuGong’s complete equipment portfolio in southern Africa, ELB Equipment has achieved top recognition at the LiuGong Annual Dealer Conference in Liuzhou, China, securing the prestigious president’s Award
When the distribution agreement was signed last year, ELB Equipment CEO Desmond van Heerden highlighted that success would depend on the rapid development of technical capabilities to support the expanded product range, alongside a significant effort to build inventory across the company’s 11-branch national footprint. As a result, much of late 2024 and early 2025 was dedicated to establishing local stockholding of key capital equipment, including wheel loaders, excavators, graders, backhoe loaders, skid steers and mining trucks, while simultaneously strengthening support for LiuGong’s existing customer base.
Just a year later, this investment has delivered global recognition. At the dealer conference, attended by more than 1,300 delegates and over 500 dealers from around the world, ELB Equipment received four awards: Best New Dealer, Outstanding Total Sales, Excellence in Compact Equipment Sales and the headline President’s Award.
“This recognition confirms that our strategic decision is working. Our expanded product portfolio now gives long-standing customers access to a full spectrum of world-class equipment backed by our extensive established aftersales abilities. At the same time LiuGong owners in South Africa now benefit from a support structure built on decades of industry experience and sub-dealer coverage across key industrial centres throughout southern Africa.”
LiuGong southern Africa sales manager Pu Yonghua reaffirmed the region’s importance to the manufacturer, noting that ELB Equipment’s strong customer-first approach is strengthening the brand’s presence across the market.
Reflecting on the past year, Van Heerden said the partnership has progressed rapidly from setting up supply chains and building inventory to outperforming global competitors within the LiuGong dealer network. With further consolidation and expansion planned for 2026, the collaboration is positioned as a long-term growth partnership aimed at capturing an increasingly significant share of the southern African heavy equipment market.