Stockholm-based Bluewater and Denver, Colorado-based FloWater have announced their merger in a move to transform the water industry worldwide
The two corporations say the merger will help accelerate innovation of new drinking water purification products, drive expansion into new markets, and achieve economies of scale in manufacturing and supply chain efficiencies in a post-Covid world.
“This union is a major milestone for Bluewater in our efforts to upscale and strengthen our position in the global household, commercial, and public dispensing water industry,” said Bengt Rittri, founder and CEO of Bluewater.
FloWater’s CO, Razgaitis said: “Today’s transaction positions FloWater to significantly grow its footprint beyond our over 7,500 business customers and our fanatical consumer base across the country. Our mission remains unchanged: deliver the world’s best-tasting and most-trusted drinking water everywhere people work, rest and play. This will be amplified with the strength of merging with Bluewater, which shares the same vision and mission.”
The merger will allow the two corporations to tap into each other’s consumer and business water dispensing expertise, R&D, and global commercialisation and supply capacities.
Additionally, the agreement will enable both brands to leverage their strengths in the events and venues business in Europe and North America to help expand globally into other key markets in the Middle East, China and South Asia. Bluewater enjoys a strong presence in the sports world with its outdoor water refill stations and sustainable, reusable bottles serving prestigious clients such as The British Open (photo below) and the AIG Women’s Open golf tournaments, Formula E motor racing, and sailing events such as The Volvo Ocean Race and the classic French TJV race. FloWater’s event customers include: CrossFit Games, Coachella, LiveNation, Rose Bowl Stadium and the Aspen X Games.
