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MAN and BIA announce official launch of vehicle and after-sales service in Côte d'Ivoire

During the launch. (Image source: MAN)

MAN and BIA have officially launched their partnership in Côte dIvoire, a move that will see MAN vehicles to be distributed exclusively by BIA Côte dIvoire

BIA, with several years of experience in Côte d'Ivoire, are enlarging their portfolio of tropicalised trucks by offering robust TGS-WW-type vehicles and trucks which can carry loads of up to 50 tonnes.

BIA Côte d'Ivoire is particularly focussed on the provision of an after-sale service for their clients.

Established in Abidjan since 2012, BIA has premises covering 7000 sq m, including a workshop with eight benches, a spare parts warehouse (manufacturer original parts), a showroom and administrative offices. They also have mobile teams, who travel around the country in their 4x4 and with adapted tooling, can intervene rapidly.

Romain Bia, chief executive of BIA Côte d'Ivoire, announced, “The first MAN truck sales in Côte d'Ivoire confirmed for us that these trucks are perfectly suitable for the Ivorian market. Today, the multitude of clients, both current and prospective, confirms the interest in these vehicles.”

Adel Lünz, head of the MAN Importer Centre North, West, East and Central Africa, added, “This launch is the result of the collaboration between the MAN Centre Importer of North, West, East and Central Africa and BIA. Of course, we’re also keen to promote the openings in the six other countries in which BIA is our exclusive partner: Cameroon, the Democratic Republic of Congo, Niger, Chad, Equatorial Guinea and the Central African Republic.”

During this launch night, Mota-Engil received a symbolic key to celebrate the first MAN garbage collection trucks for the city of Abidjan. The order of 109 TGS-WW-type lorries, 6*4 in 33 tonnes and TGM 4*2 in 18 tonnes, coordinated by MAN’s Big International Accounts department, marks the beginning of a dynamic collaboration in Côte d'Ivoire.

Following this successful launch, BIA Group is actively envisaging other openings in their MAN vehicle distribution network in Cameroon and the Democratic Republic of Congo by the end of 2018.

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